When coming up with a name for our online store, we traded names back and forth over endless cups of tea. We needed a name that was fun and different, that honoured our African roots but could also be translated globally. Someone mentioned Africanismo and it all just clicked into place. Africanismo is a word that is used in Spanish and Portuguese, and according to the Oxford Dictionary refers to “influence of African traits, qualities, or customs elsewhere” or “esteem or admiration for the culture and traditions of Africa”.
Having decided on the name, we turned to the internet to see what was out there, and stumbled across a mesmerizingly beautiful interior design book by the same name. Published in Cape Town by Quivertree Publications, this book “celebrates the creativity and ingenious resourcefulness borne out of a continent that is both beautiful and harsh. It embraces the spirit and soulfulness of all who live in southern Africa and the inspiration they provide one another daily.” Sensing an interesting story with these kindred spirits, we reached out to them to hear what they were all about. Quivertree Publications was co-founded by Craig Fraser and Libby Doyle in 2002. Craig is an accomplished photojournalist, and Africanismo was a product of several of their earlier highly acclaimed publications that showcased the creativity and vibrant decorating spirit of people across South Africa. This masterfully curated publication features a wide range of interiors, from townships and rural mud homes, to high-end bush lodges. It captures the essence of this region’s ingenuity and profound beauty, as well as the creators’ evident love and passion for Africa. Today, Quivertree Publications boasts more than 50 quality titles that focus on health, food, design and South African culture.
At Africanismo, we believe in celebrating and supporting creatives that share our passion for beauty and this incredible continent we call home. So, we will be giving away a copy of Africanismo to a member of our community who spends at least R250 in our shop and signs up to our newsletter before 30 June 2018! The winner will be announced on the 1st of July 2018. Click here to sign up and get shopping.